Our first store - Elmegade 13

For the past two years, we have worked from our office in Vesterbro, Copenhagen. Our original plan was to section off part of the space with curtains and create an appointment-only store. We soon realised, however, that the space would not allow us to offer the shopping experience we had in mind.

In spring 2026, we gave notice on our lease and began looking for a larger office with higher ceilings and enough room for an in-house photography studio.

During our search, we came across a space on Elmegade that needed extensive renovation. Elmegade has long been one of our favourite streets for food and shopping, yet we had never noticed the space. The windows had been covered for years, as it had been used for storage.

We viewed it that same day and immediately began imagining what we could do with it.

We had been discussing the possibility of opening a store for some time. Having chosen not to sell through other retailers, we had no physical location where people could see, feel and try our products.

Our focus has always been on fit and fabric, both of which are difficult to appreciate fully through a screen. What began as a search for a new office became an opportunity to open our first store.

After months of renovation, we are now open. There is still work to be done, but the space is taking shape, and we look forward to welcoming you and introducing you to our products in person.